Sporty & Rich, the brainchild of Emily Oberg, has unveiled its latest venture into performance wear with the "Sports Collection," fronted by supermodel Irina Shayk. This collection signifies the brand's evolution, blending aesthetic appeal with functionality.
A Fusion of Fashion and Functionality
The "Sports Collection" marks a pivotal shift for Sporty & Rich, emphasizing performance-led pieces designed for both intense workouts and leisurely rest days. Key items include crewnecks, sports bras, and high-waisted shorts, all crafted to offer comfort without compromising on style.
Irina Shayk: The Face of the Collection
Irina Shayk's collaboration with Sporty & Rich brings a dynamic energy to the campaign. Her effortless elegance and athletic grace embody the brand's commitment to merging luxury with practicality. In the campaign visuals, Shayk is seen lounging in the new gymwear essentials, highlighting the versatility of the pieces.
Launch Details
The "Sports Collection" was released on April 3, 2025, at 9 AM PST. Fashion enthusiasts can explore and purchase the collection online through Sporty & Rich's official website and at their New York City flagship store.
Sporty & Rich's latest "Sports Collection," featuring Irina Shayk, seamlessly blends high fashion with functional athletic wear. This launch not only showcases the brand's evolution but also sets a new standard for stylish performance apparel.
Note: For the most accurate and up-to-date information, please refer to official announcements from Sporty & Rich.